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Women-Drivers.com Releases List of Top Automakers for Service January 26, 2012 | PITTSBURGH For dealers, service visits serve as a way to interact and check in with current customers — a convenient way to foster customer loyalty. And Women-drivers.com has just released a list that shows which [...] Just came across this article from the Women-Drivers blog: Goodyear Tire has engineered a new type of tire that will inflate itself when it gets low. This technology is a helpful innovation, but that’s not the point of this article. As the author notes, back in the 70s, auto commercials ran a lot of sexist [...] Non-verbal communication can be just as valuable, if not more valuable, than verbal communication when it comes to interacting with a potential client. This is nowhere more apparent than in the sales-to-customer relationship that a dealership nurtures with a female buyer. Women make 85% of automotive buying decisions, tend to be more loyal customers once [...] Here’s an article that will likely spark some debate among readers. A recent study by TrueCar says that women tend to buy cars based more on practicality, whereas their male counterparts go for physical attributes first. Read the article and then weigh in with your own opinion – is this a telling study, [...] |
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