Art lovers: start your engines!

Car lovers: head over to The Andy Warhol Museum for a Member preview of Warhol and Cars: American Icons. It’s the first exhibition to explore Warhol’s fascination with automobiles as products in American consumer society. See details below…

Member Preview of Warhol and Cars: American Icons
Saturday, February 4 from 6 to 8 p.m.

Marilyn Monroe, Elvis [...]

Watch a Sexist Ad Trying to Reach Women and Protective Husbands

Just came across this article from the Women-Drivers blog: Goodyear Tire has engineered a new type of tire that will inflate itself when it gets low. This technology is a helpful innovation, but that’s not the point of this article. As the author notes, back in the 70s, auto commercials ran a lot of sexist [...]

Blake Griffen Jumps Over 2011 Kia Optima

I found this fun marketing idea Kia came up with while browsing socialcarnews.com. The automotive company brought a 2011 Kia Optima to the NBA, and had one of the players jump over the hood for a slam dunk. The player won the 2011 Dunk Contest, and Kia got some solid publicity.

Take [...]

Cadillac Launches New Owner Benefits Program

A Baierl team member sent this article to me today, and I’m re-posting here. Cadillac is upping the ante for customer service, offering revised warranties, ownership benefits, and membership in ‘the Cadillac Shield’ program. Auto Remarketing gives a run-through of some of the automotive company’s innovative ideas here. It looks like Cadillac is doing a [...]