Found this article on the Wall Street Journal and thought it was fascinating! Apparently fashion models at auto shows are being dressed to reflect the brand they represent. The result is a classier, more distinctive look, which the auto makers hope will draw potential customers to their company. The models are increasingly educated business women, [...]
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Non-verbal communication can be just as valuable, if not more valuable, than verbal communication when it comes to interacting with a potential client. This is nowhere more apparent than in the sales-to-customer relationship that a dealership nurtures with a female buyer. Women make 85% of automotive buying decisions, tend to be more loyal customers once [...] I found this fun marketing idea Kia came up with while browsing socialcarnews.com. The automotive company brought a 2011 Kia Optima to the NBA, and had one of the players jump over the hood for a slam dunk. The player won the 2011 Dunk Contest, and Kia got some solid publicity. Take [...] |
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